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Open Enrolment Programs
Marketing Strategy & Sales
Growth
Workshop Overview
This workshop is based on Total Marketing strategy model of Philip S. Lall, designed to show how market strategy should convert into sales results.
Decision making integrates five dimensions of marketing strategy and sales strategy filters in the context of Pakistani market.
It is equally applicable to services, industrial based, agro-based or consumer industries.
Using the Model
Make-or-break
decisions for marketing growth
Integrating the five thrusts of marketing strategy for growth in the Pakistani
market
Using
‘strategy filters’ at region & territory level
Integrating regional
marketing strategy with trade & user customers
Who Would Benefit
Heads of
marketing and sales functions
Divisional marketing managers
Senior
group product managers
CEOs of SME’s,
directly managing the marketing functions
Learning Methodology
Participants
own ‘live’ cases
Interactive experience build-up
Diagnostic tools
Presentations
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Workshop Facilitator
Philip S. Lall
Workshop Fee
Rs. 14, 800/-
Timings
0900-1700 hrs
Venue
Sunfort Hotel, Lahore
*
In case of withdrawal within 05 days
of commencement of the workshop 25%
of the fee would be deducted as processing charges. Discounts apply on 05
or more participants from the same organization.
Limited seats available. |
